The Sanneh Foundation is a non-profit organization working to enrich the lives of youth through sport. Founded by former pro soccer player Tony Sanneh, the Foundation offers kids a variety of soccer programs and summer camps, each designed to promote constructive team dynamics and individual self-confidence.
The Sanneh Foundation brought Lenker Consulting on board in order to perform several key functions. Lenker first conducted a comprehensive content audit, in order to identify and streamline the Foundation’s core messaging for key audiences. Lenker also created promotional materials and event-specific content assets, and helped organize the Foundation’s annual fundraising gala—an event which generated significant financial contributions in order to further the Foundation’s philanthropic goals.