Strategy, Media, Tech

A tree service brand and its business. From the ground up.


The forest and the trees – tapping untapped markets.

With a focus on clearing trees for power lines, construction projects, and public infrastructure work, Kivisto West Tree Service had left the entire residential market untapped. They came to us knowing they needed help reaching new, untouched markets.


A new name and brand.

After strategic planning, the creation of a business plan and the development of a pro-forma, we helped rename Kivisto West Tree Service to treeStory. With a new name, new brand and a clear way forward, we moved into a growth-support mode by helping to pilot digital marketing.


Positioned to climb.

With a new brand identity, business strategy, and sales funnels, treeStory grew its residential tree service business by $350,000 and overall revenue by 74% in one year. treeStory has maintained that success and, per our recommendation, is franchising the residential portion of the company.

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