We write serious commentaries that come from deep thinking, careful analysis, and strong convictions.
Our audiences are bombarded with noisy "garbage" marketing messages that compel them to tune us out. How can we craft messages that will break through the noise and truly connect with our audiences? (Hint: It's not by shouting louder.)Read on Medium
What does it mean to market "effectively"? Our answer: it means embracing the roles and responsibilities of an ethical marketing influencer.Read on Medium
The science and art of marketing influence isn't just about hitting our chosen targets—it's also about picking the right targets to start with. In this article, we give a systematic introduction to the tools of marketing influence success.Read on Medium
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