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A collection of marketing and business insights we’ve developed just for you.

What is Brand Storytelling (and are you getting it right)?

Minutes

Summary

LENKER founder and brand guru John Lenker and Kevin deLaplante PhD join forces to discuss foundational brand development concepts and answer the question "are you getting it right"?

Resources

Our Blog

The Counter-intuitive Guide to Marketing Planning

In today's fast-paced business environment, marketing planning is crucial for success. However, relying on conventional tactics may not always be effective. In this article, we will explore some counter-intuitive marketing truths that can help you create a comprehensive marketing plan that drives growth.

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Four Key Drivers of Sustainable Success

At LENKER, we work with a conceptual model that helps us understand why businesses grow—or don’t grow. We pay close attention to four sets of factors—what we call growth drivers—that play important roles in developing effective growth strategies for our clients.

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Our Guest Appearances

Join us as we guest-star on podcasts in a variety of industires to discuss marketing, influence, and more... CHANGE ME

Influence Hacker

Marketing doesn’t have to be unethical when influencing audiences. We believe in being good. We invite you to listen to our podcast to learn how ethical marketing is necessary for successful, sustainable businesses.