A collection of marketing and business insights we’ve developed just for you.
LENKER founder and brand guru John Lenker and Kevin deLaplante PhD join forces to discuss foundational brand development concepts and answer the question "are you getting it right"?
In today's fast-paced business environment, marketing planning is crucial for success. However, relying on conventional tactics may not always be effective. In this article, we will explore some counter-intuitive marketing truths that can help you create a comprehensive marketing plan that drives growth.
At LENKER, we work with a conceptual model that helps us understand why businesses grow—or don’t grow. We pay close attention to four sets of factors—what we call growth drivers—that play important roles in developing effective growth strategies for our clients.