We write serious commentaries that come from deep thinking, careful analysis, and strong convictions.


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IHJ-001. When Marketing is the Answer

September 16, 2019

Our audiences are bombarded with noisy "garbage" marketing messages that compel them to tune us out. How can we craft messages that will break through the noise and truly connect with our audiences? (Hint: It's not by shouting louder.)

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IHJ-002. How to Be A Marketing Hero

September 23, 2019

What does it mean to market "effectively"? Our answer: it means embracing the roles and responsibilities of an ethical marketing influencer.

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IHJ-003. How to Be A People Mover

September 30, 2019

The science and art of marketing influence isn't just about hitting our chosen targets—it's also about picking the right targets to start with. In this article, we give a systematic introduction to the tools of marketing influence success.

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