The introduction of a category-defining medtech brand.

Eva Medtec had developed an innovative device, but was unsure of how to position it in the marketplace. The company needed a strong partner that could guide its strategic planning, branding, messaging, product launch, and ongoing marketing piloting to effectively fundraise and promote the product.

We named the Neuroglide™ and took charge of strategic planning for Eva, building a business plan complete with new financial models. We led branding, messaging, asset development and deployment, including a new ecommerce website and a tech-stack for customer engagement and lead nurturing.

Our efforts helped close a much-needed round of funding and secure many pre-product launch reservations. Eva achieved $100,000 in sales during the initial soft launch period. We also developed strategies to seed the product with influencers, leading to additional growth.