Keyprime Roofing & Remodeling had found success, but leadership knew if they wanted to grow further, they needed to create brand recognition and serious traction around inbound leads, which come at a steep price. They focused on SEO, but the terms they were indexing for did not lead to profitable jobs.
Our comprehensive plan included intent-based searches, digital display ads, retargeting, Facebook ads and forms, postcards, yard signs, vehicle wraps, and magazine ads. We advised focusing on leads in profitable trades, including “free leads” from repeat customers and referrals.
In a year’s time, Keyprime achieved more than 100% income growth to reach its next financial milestone. Inbound leads increased by 140%. Free leads nearly doubled, saving an estimated $20,000 in lead generation. We continue to provide marketing and business consulting services.