Impact Radius is a digital marketing platform which enables clients to maximize ROI on advertising across digital, mobile, and offline channels. Impact Radius brought Lenker on board well before the company launched, during the early formulation phase of their business. Throughout the engagement, Impact Radius looked to Lenker as a partner who could bring expertise and guidance to the process of building a business and a brand.
Lenker identified three distinct audiences for Impact Radius’ services, and helped the company tailor their messaging various audiences on their website. The challenge was to explain the company’s value proposition in such a way that demonstrated the benefits that Impact Radius could offer each audience. Lenker also provided Impact Radius with usability and experience design consulting for their proprietary web platform.
Analysis & Strategy