Empanada Loca is a restaurant startup located in Brooklyn NY. Given the high number of restaurant and food options in NYC, Empanada Loca needed to ensure that their new venture would resonate with consumers and stand out among competitors.

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Empanada Loca approached Lenker Consulting to help them develop their brand, their menu, and provide customer experience mentoring. Lenker helped the restaurant design the look and feel of their menu—but more importantly, helped them curate what items were featured on that menu. Through an iterative development process and significant industry research, Lenker was able to provide Empanada Loca with valuable and insightful suggestions to help ensure the new restaurant’s success.

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Free Marketing Weather Forecast

These 12 questions are like a personality test for your business. But instead of a personality profile at the end, you'll receive a custom report offering high-level insights about your business's marketing health.

01. What's the primary focus of your business?

02. At which stage of market adoption does your primary product/service offering exist?

03. What's your business’s core competency?

04. What's your business’s current situation?

05. What average clients/customers retention rate?

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

07: How satisfied are you with your current level of revenue and profitability?

08. What’s your current level of optimism for your business’s future?

09. How important do you feel that a smart marketing strategy is to the future success of your business?

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

12. How many employees work for your organization?

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