Situation

Empanada Loca is a restaurant startup located in Brooklyn NY. Given the high number of restaurant and food options in the area, Empanada Loca needed to ensure that their new venture would resonate with consumers and stand out among competitors.

Solution

LENKER helped the restaurant design the look and feel of their menu—but more importantly, helped them curate what items were featured on that menu. Through an iterative development process and significant industry research, LENKER was able to provide Empanada Loca with valuable and insightful suggestions to help ensure the new restaurant’s success.

Results

Three years after opening, Empanada Loca is still going strong and has carved a niche for itself in the crowded NYC food scene.