What Smart Marketing Is

Empanada Loca is a restaurant startup located in Brooklyn NY. Given the high number of restaurant and food options in NYC, Empanada Loca needed to ensure that their new venture would resonate with consumers and stand out among competitors.

Empanada Loca approached Lenker Consulting to help them develop their brand, their menu, and provide customer experience mentoring. Lenker helped the restaurant design the look and feel of their menu—but more importantly, helped them curate what items were featured on that menu. Through an iterative development process and significant industry research, Lenker was able to provide Empanada Loca with valuable and insightful suggestions to help ensure the new restaurant’s success.

Analysis & Strategy

Brand Development

Marketing Collateral

Training & Sales Enablement

BE The Solution Your Market Is Seeking

Answer 12 simple questions and we'll email you a custom, 20-page marketing “weather forecast” now.

Get Your Free REPORT

Free Marketing Weather Forecast

These 12 questions are like a personality test for your business. But instead of a personality profile at the end, you'll receive a custom report offering high-level insights about your business's marketing health.

01. What's the primary focus of your business?

Business to Consumer - Product

Business to Business - Product

Business to Consumer - Service

Business to Business - Service

Business to Consumer - Web Platform/App

Business to Business - Web Platform/App

02. At which stage of market adoption does your primary product/service offering exist?

Introduction

Growth

Maturity

Decline

03. What's your business’s core competency?

We’re Innovators.

We identify, improve, and exploit viable innovations created by others.

We commoditize established innovations and sell on price.

We have no real track record of succeeding with any of the above.

04. What's your business’s current situation?

Just Starting Out

Gaining Ground

Standing Still

Losing Ground

05. What average clients/customers retention rate?

95% or More

90% - 94%

85% - 89%

80% - 84%

Below 80%

Not Applicable

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

Extremely Satisfied

More Than Merely Satisfied

Satisfied

Less Than Satisfied

Extremely Unsatisfied

Startup - Not Applicable

07: How satisfied are you with your current level of revenue and profitability?

Extremely Satisfied

More Than Satisfied

Satisfied

Less Than Satisfied

Extremely Unsatisfied

Startup - Not Applicable

08. What’s your current level of optimism for your business’s future?

Extremely Optimistic

Somewhat Optimistic

Neutral

Somewhat Pessimistic

Extremely Pessimistic

09. How important do you feel that a smart marketing strategy is to the future success of your business?

Extremely Important

Somewhat Important

I'm Uncertain

Unimportant

Extremely Unimportant

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

Less that $1 million

$1 - $5 million

$6 - $10 million

$11 - $15 million

$16 - $20 million

$21 - $25 million

$26 million or more

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

5% of Less

5% - 7%

8% - 10%

11% - 13%

14% - 16%

17% - 19%

20% or More

12. How many employees work for your organization?

Fewer than 10

11 - 30

31 - 50

51 - 70

71 - 90

91 or More

Thanks for taking the time to complete this evaluation. We trust that you'll find valuable insight in the custom Marketing Weather Forcast that we'll send via email in a few minutes.

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About

Led by John Lenker, Lenker consultants are expert marketing strategists and communications artists who help their clients develop and promote products and services that attract, inform, and invoke.

Contact

+1 (612) 547-0357
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Minneapolis • Manhattan

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