“John and his team have the unique ability to deeply grasp business objectives and match them to solid creative communications strategies.”
Capital Benefits Group is an ancillary insurance benefits marketer that provides independent agents with the tools they need to succeed. The company needed to refocus their business model in order to effectively market their carrier plans within a quickly-changing insurance landscape.
LENKER helped CBG to realign their existing B2B business strategy, as well as develop a separate B2C brand (My Generation Benefits). LENKER also built a sophisticated custom quoting engine that generates insurance quotes for CBG’s client base.
By designing and coordinating the engine’s development in-house, LENKER was able to save CBG a considerable amount of money—and deliver a world-class product in the process.
With LENKER you get: