Capital Benefits Group is an ancillary insurance benefits marketer that provides independent agents with the tools they need to succeed. When CBG approached Lenker Consulting, the insurance industry was in a period of tremendous flux in the wake of the Affordable Care Act. The company needed to refocus their business model in order to effectively market theircarrier plans within a quickly-changing insurance landscape.

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Lenker Consulting helped CBG to realign their existing B2B business strategy, as well as develop a separate B2C brand (My Generation Benefits). Lenker also built a sophisticated custom quoting engine that generates insurance quotes for CBG’s client base. By designing and coordinating the engine’s development in-house, Lenker Consulting was able to save CBG a considerable amount of money––and deliver a world-class product in the process.

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Free Marketing Weather Forecast

These 12 questions are like a personality test for your business. But instead of a personality profile at the end, you'll receive a custom report offering high-level insights about your business's marketing health.

01. What's the primary focus of your business?

02. At which stage of market adoption does your primary product/service offering exist?

03. What's your business’s core competency?

04. What's your business’s current situation?

05. What average clients/customers retention rate?

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

07: How satisfied are you with your current level of revenue and profitability?

08. What’s your current level of optimism for your business’s future?

09. How important do you feel that a smart marketing strategy is to the future success of your business?

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

12. How many employees work for your organization?

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