Airavida is a manufacturer and distributor of products focused on odor elimination for both personal and commercial use. It was facing declining sales as pressure from strong competitors moved into their markets and began eroding their share of a highly commoditized, saturated market. There needed to be a major strategic shift if the company was going to continue to grow and thrive.
Lenker conducted a full market opportunity analysis and made recommendations that would help make it a market leader, reduce price pressure, and disrupt an entire product category. We then developed a new disruptive product category, a new product-line/brand, and helped build a supply chain in China to increase its margins. The result is Skunk Doctor: Your “Special” Smoke Odor Remedy. Lenker went on to rebrand the parent company and is helping develop new product lines in several new personal and commercial categories.
Analysis & Strategy
New Product Development
New Product Launch
Sales Funnel & CRM