Situation

As a manufacturer and distributor of odor elimination products, Airavida was facing declining sales and pressure from large competitors in a highly commoditized and saturated market. There needed to be a major strategic shift if the company was going to continue to grow and thrive. 

Solution

The results of LENKER’s market opportunity analysis indicated a need for a new, disruptive product category within the client’s market space. LENKER helped Airavida develop a new brand, new product line, and helped build a supply chain in China to increase its margins. 

Results

Within six months of product launch, every store in New York carries Skunk Doctor: Your "Special" Smoke Odor Remedy.