The Follow Formula ™

the stages

Six Universal Stages

The Follow Formula maps every stakeholder relationship through six stages:

Obvilious

They don't know you exist

Aware

They know you exist but haven't engaged

Curious

They're actively exploring your relevance

Interested

They're evaluating whether to activate

Activated

They're engaged in mutual value exchange

Deactivated

The relationship has ended (with reactivation potential)

OBLIVIOUS

They don't know you exist.

AWARE

They know you exist but haven't engaged.

CURIOUS

We are committed to education that informs, influences, and inspires.

INTERESTED

We turn plans into actions, and dreams into reality.

ACTIVATED

They're engaged in mutual value exchange

DEACTIVATED

The relationship has ended (with reactivation potential)

This framework enables systematic relationship optimization across your entire stakeholder constellation—not just customers, but employees, partners, investors, and communities.

Brand

Its Purpose in the LENKER Ecosystem

The Follow Formula operationalizes Educational Persuasion, LENKER's methodology for helping stakeholders progress naturally through attract, inform, and invoke stages without manipulation.

Services Include

Diagnose where stakeholders currently exist across the six stages
Identify bottlenecks preventing stage transitions
Design stage-appropriate engagement strategies
Measure relationship health systematically
Apply universal methodology across all stakeholder types

Related Framework: Stakeholder Lifecycle Optimization (SLO)™, which contains The Follow Formula as its core progression framework.

Documented In: The book "The Follow Formula: Mastering Stakeholder Journey Interactions"

Trademark & Intellectual Property

What it is

The Follow Formula™ is a proprietary framework developed by LENKER. The six-stage stakeholder lifecycle methodology (OBLIVIOUS → AWARE → CURIOUS → INTERESTED → ACTIVATED → DEACTIVATED) and all associated strategies are owned by LENKER.

Organizations may reference this framework in internal discussions with proper attribution. Commercial use requires explicit licensing.