John is a marketing strategist and communications artist who helps our clients develop and promote products and services that attract, inform, and invoke.
He's driven by a passion to promote principles of effective, ethical marketing, while leading clients towards marketing initiatives that authentically benefit the interests of LENKER clients, those they serve, and the world at large.
He's built his career inspiring and delighting people through award-winning creative communications initiatives of every flavor and in every medium. His work has gained international acclaim for my clients and has impacted millions of consumers worldwide.
He has a reputation for being able to quickly zero in on compelling marketing strategies that meet a client's overarching business needs. He owes this ability to his unique combination of skills and experience in writing, design, and strategic analysis.
John's prognostications regarding the future of marketing communication arts and technology were detailed in his book, Train of Thoughts: Designing the Effective Web Experience (New Riders, 2002). His insights and predictions have proven to be uncanny in their accuracy, as can be seen in modern marketing and CRM platforms, and in marketing communications best practices. At the time, the American Institute of Graphic Arts (AIGA) heralded him as one of the “Voices that Matter” for his ideas in the area of marketing, design, and communications.
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