Situation

Piattelli Vineyards produces award-winning, estate-level wines in a highly competitive price tier. Piattelli had experienced regional success in Minnesota and Arizona, but needed a savvy partner to roll out the brand’s wines on a national—and international—scale. 

Solution

LENKER conducted a full market opportunity analysis, developed a game-changing consumer segmentation model, made key strategic recommendations, helped successfully launch new product lines, and played a significant role in managing Piattelli’s marketing operations. 

Results

Thanks to LENKER’s guidance, Piattelli Vineyards saw its sales and distribution numbers grow by 400% within two years. Today, Piattelli is listed at #45 in Wine Spectator’s top 100 brands in the world in its price tier.