When the founders of a successful concrete company wanted to overhaul their business, they retained Lenker Consulting to help rebrand as Concrete Science. Lenker was instrumental in developing a comprehensive marketing strategy in order to fully leverage the opportunity. The challenge was that Concrete Science needed to create brand awareness very quickly, which required an entirely new range of marketing collateral to be produced on a limited budget.
The results of the engagement were a resounding success. Thanks to Lenker’s guidance, Concrete Science was able to develop a multimillion dollar revenue stream within the first 18 months. Concrete Science has become one of the most recognized brands in their market. Concrete Science chose Lenker because they were confident that Lenker would do the best job of performing sound analysis, and offer valuable recommendations to get the new company off the ground as efficiently as possible.
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