When the founders of a successful concrete company wanted to overhaul their business, they retained Lenker Consulting to help rebrand as Concrete Science. Lenker was instrumental in developing a comprehensive marketing strategy in order to fully leverage the opportunity. The challenge was that Concrete Science needed to create brand awareness very quickly, which required an entirely new range of marketing collateral to be produced on a limited budget.

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The results of the engagement were a resounding success. Thanks to Lenker’s guidance, Concrete Science was able to develop a multimillion dollar revenue stream within the first 18 months. Concrete Science has become one of the most recognized brands in their market. Concrete Science chose Lenker because they were confident that Lenker would do the best job of performing sound analysis, and offer valuable recommendations to get the new company off the ground as efficiently as possible.

Brand Development

Marketing Collateral

Sales Funnel & CRM

Broadcast Media

Digital Marketing

Content Development

Training & Sales Enablement

Free Marketing Weather Forecast

Answer 12 simple questions and we'll email you a custom, 20-page marketing “weather forecast” now.

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Free Marketing Weather Forecast

These 12 questions are like a personality test for your business. But instead of a personality profile at the end, you'll receive a custom report offering high-level insights about your business's marketing health.

01. What's the primary focus of your business?

02. At which stage of market adoption does your primary product/service offering exist?

03. What's your business’s core competency?

04. What's your business’s current situation?

05. What average clients/customers retention rate?

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

07: How satisfied are you with your current level of revenue and profitability?

08. What’s your current level of optimism for your business’s future?

09. How important do you feel that a smart marketing strategy is to the future success of your business?

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

12. How many employees work for your organization?

Thanks for taking the time to complete this evaluation. We trust that you'll find valuable insight in the custom Marketing Weather Forcast that we'll send via email in a few minutes.

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