Bespoke paid media
Media that knows what happened after the click.
Other agencies are content just counting impressions. Clicks. Conversions. We count what your CFO counts. Holdout tests. Revenue. Incremental margin.
After the clickExample account
After the click
Example account
Platform
6.1× revenue
Actual
4.1× margin2.1× margin
With Lenker: incremental margin ROAS 4.1×. The platform reports 6.1× revenue ROAS.
Paid media experts with roots at
Your dashboard stops counting after the click. We measure what matters.
Ad platforms take credit for sales that would have happened anyway. We check it against your CRM, ecommerce and sales data, then test to prove which spend actually earned its keep.
01Impression
8.4M±0%
Platform8.4M
Same count in both
Mediaad_idAd platformpixel_event
02Visit
61,200−5.7%
Platform64,900
−3,700 clicks with no session
Analyticsclick_idAd platformpixel_event
03Lead
2,140−7.4%
Platform2,310
−121 duplicates, −49 unqualified
CRMemail_sha256Ad platformpixel_event
04Sale
318−20.9%
Platform402
−84 with no order or invoice
EcommerceSales dataorder_id · invoice_idAd platformpixel_event
05Incremental Margin
$212Knew
Platformnot reported
Margin × share 0.62
All 5 sourcesgeo test v12Ad platformpixel_event
Ad dollars
$100,000
Media invoices, September
Cost per retail sale
$314
Platform-implied $249
Incremental margin ROAS
2.1×
Platform-reported 6.1×
As of 3 Oct, 06:12 · run_482 · Any Co. USA workspace
Tied to ad dollars, and read by audience, geography, channel, campaign and creative. For a retail brand, that means cost per retail sale and incremental margin return on ad spend.
- Audience
- Geography
- Channel
- Campaign
- Creative
The people in the pitch are the people on your account.
At a traditional agency, you’re one of hundreds of accounts, run by a pod of juniors. We keep our team small on purpose, so senior people who’ve worked on both the agency and client side stay hands-on in your business. You get big-agency speed and capability without paying for a big-agency payroll.
Comparison drawn as lights: “500+” is built from more than 500 small dots, one per person at a large shop, four of them lit as the pod of juniors on your account. “<100” is built from large lime bulbs: Lenker is fewer than 100 people (illustrative).
A 500+ person shopIllustrative
One node per person. White: the pod of juniors on your account.
Lenker
Fewer than 100 people.
Three ways in. No hidden fees.
Media only
7–8%of managed spend
We manage Google, Meta and the rest of your mix. Measurement built in.
Media + creative
~10%of managed spend, in total
A high volume of test creative, inside the media percentage. No separate creative fee.
Alongside your partners
7–8%of managed spend
Keep your creative agency and internal team. We prove which of it is paying off.
No hidden costs: platform and data costs are always disclosed separately.
Not sure which fits? Let our free audit tell you.
Get a free media auditGOOGLE · META · YOUTUBE · LINKEDIN · PROGRAMMATIC · RETAIL MEDIA
One strategy. Every channel earns its budget.
Most budgets start with Google and Meta. We add YouTube, LinkedIn, programmatic or retail media only when they’ll earn more than the next dollar in search or social. Then we keep moving money to what’s working.
One strategy
Inner orbit
Outer orbit
Inner orbit
Shows up when people are already looking for what you sell. We make sure you’re not paying for customers who’d buy from you anyway.
CREATIVE + MEDIA
More creative tests. No separate creative fee.
Our media and creative teams work from the same numbers, so every test result shapes the next round. More rounds, more chances to find what sells. Use your creative team or ours. With ours, testing is included in one management fee.
Round 1 Which world?
Round 1, Which world?: frame 1 kept, +22% click-through against the round (illustrative).
Round 2 Which moment?
Round 2, Which moment?: frame 8 kept, +17% click-through against the round (illustrative).
Round 3 Which frame?
Round 3, Which frame?: frame 13 kept, +9% click-through against the round (illustrative).
CAPABILITIES
Six channels. One measurement foundation.
Measurement + Analytics
The infrastructure that ties media spend to business outcomes.
- Ad platforms
- Analytics
- CRM
- Sales data
- Finance + holdout
Paid Search
Capture active, in-market demand on Google and Bing.
Performance Max + Demand Gen
Google’s automated formats, steered by real outcomes.
Paid Social
Meta and LinkedIn audiences built on your best customers.
Video
YouTube and online video from awareness to action.
Lead Gen + Ecommerce
One model for accounts that sell both ways.
Programmatic
Display and video at scale, with fees disclosed.
Step one is free. See what your media really earns.
01 Free audit
We review your accounts, tracking and measurement, put what your platforms report next to what your sales data shows, and tell you what we’d change. All in the next 10 days.
02 Build the measurement
We connect your media to analytics, CRM, ecommerce and sales data so optimizations target real business results.
03 Optimize to outcomes
We keep testing creative, audiences, regions and channels, and keep moving budget to whatever earns the most.
FAQ
Questions we hear first.
Media-only management is typically 7–8% of managed spend. Integrated media and creative is about 10% total. Platform and data costs are always disclosed separately.
No. Keep what’s working. Many clients start with media and measurement only.
Google, Meta, YouTube, LinkedIn and programmatic, plus retail media and others when the economics warrant them.
We work with brands investing $500K or more a month in paid media.
The audit can begin right away. Budget-year transitions are an ideal time to switch.
PLANNING NEXT YEAR’S BUDGET?
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