Piattelli Vineyards—an Argentine wine producer with wineries located in both Mendoza and Salta—produces award-winning, estate-level wines in the highly competitive $10-$20 price tier. Before Piattelli retained Lenker Consulting, they had experienced tremendous regional success in Minnesota and Arizona. The business objective was to roll Piattelli out nationally and internationally by influencing distributors to carry its wines and consumers to seek after its wines and multiply sales.

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Lenker conducted a full market opportunity analysis, developed a game-changing consumer segmentation model, made key strategic recommendations, helped successfully launch new product lines, and played a significant role in managing its marketing operation as we helped Piattelli achieve achieve 400% sales and distribution growth within two years. Today, Piattelli is listed at #45 in Wine Spectators top 100 brands in the world in its price tier.

Analysis & Strategy

Brand Development

Digital Marketing

New Product Development

New Product Launch

Copywriting & Content Assets

Event/Guerilla Marketing


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01. What's the primary focus of your business?

02. At which stage of market adoption does your primary product/service offering exist?

03. What's your business’s core competency?

04. What's your business’s current situation?

05. What average clients/customers retention rate?

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

07: How satisfied are you with your current level of revenue and profitability?

08. What’s your current level of optimism for your business’s future?

09. How important do you feel that a smart marketing strategy is to the future success of your business?

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

12. How many employees work for your organization?

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