Piattelli Vineyards—an Argentine wine producer with wineries located in both Mendoza and Salta—produces award-winning, estate-level wines in the highly competitive $10-$20 price tier. Before Piattelli retained Lenker Consulting, they had experienced tremendous regional success in Minnesota and Arizona. The business objective was to roll Piattelli out nationally and internationally by influencing distributors to carry its wines and consumers to seek after its wines and multiply sales.
Lenker conducted a full market opportunity analysis, developed a game-changing consumer segmentation model, made key strategic recommendations, helped successfully launch new product lines, and played a significant role in managing its marketing operation as we helped Piattelli achieve achieve 400% sales and distribution growth within two years. Today, Piattelli is listed at #45 in Wine Spectators top 100 brands in the world in its price tier.
Analysis & Strategy
New Product Development
New Product Launch
Copywriting & Content Assets