My Generation Benefits is CBG’s consumer-focused business, which was established under Lenker Consulting’s guidance in order to complement CBG’s B2B operation. While CBG targets insurance agents and distributors, My Generation Benefits provides low-cost, high-value ancillary benefits to individual consumers.

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Lenker Consulting played a significant role in establishing My Generation Benefits as a market-leading ancillary benefits insurance provider. Lenker performed a comprehensive competitive analysis, designed a marketing strategy, and created high-level media assets to convey targeted messaging to the company’s audiences. This assets included an educational ebook, which explored the evolving insurance landscape and provided readers an in-depth look at how to make the most of their numerous insurance options.

Analysis & Strategy

Brand Development

Digital Marketing

Content Development

Sales Funnel & CRM

Web Applications

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01. What's the primary focus of your business?

02. At which stage of market adoption does your primary product/service offering exist?

03. What's your business’s core competency?

04. What's your business’s current situation?

05. What average clients/customers retention rate?

06. On average, how satisfied are your clients/customers with your existing product/service offerings?

07: How satisfied are you with your current level of revenue and profitability?

08. What’s your current level of optimism for your business’s future?

09. How important do you feel that a smart marketing strategy is to the future success of your business?

10. Within which range does your annual level of gross margin fall (Revenue - Cost of Goods or Services Sold)?

11. What percentage of your operating budget do you spend (or are planning to spend) on marketing?

12. How many employees work for your organization?

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