Eva Medtec

The introduction of a category-defining medtech brand.

brand strategy
|
marketing strategy
|
business strategy
|
execution & campaigns

focus

Innovation in need of inspiration.

Eva Medtec had developed an innovative device, but was unsure of how to position it in the marketplace. The company needed a strong partner that could guide its strategic planning, branding, messaging, product launch, and ongoing marketing piloting to effectively fundraise and promote the product.

formulate

More than just strategy and marketing planning.

We named the Neuroglide™ and took charge of strategic planning for Eva, building a business plan complete with new financial models. We led branding, messaging, asset development and deployment, including a new ecommerce website and a tech-stack for customer engagement and lead nurturing.

facilitate

Fundraising successful. Sales secured.

Our efforts helped close a much-needed round of funding and secure many pre-product launch reservations. Eva achieved $100,000 in sales during the initial soft launch period. We also developed strategies to seed the product with influencers, leading to additional growth.

The full EVA Medtec logo in color, designed and created by LENKER Consulting.
The full Neuroglide logo in color, designed and created by LENKER Consulting for the client EVA Medtec.
An excerpt from a brand book, executed by LENKER Consulting for the company EVA Medtec.
An example of a branded graphic design element, created by LENKER Consulting for the company EVA Medtec. A purple graphic design element, executed by LENKER Consulting for the company EVA Medtec.
A website excerpt displayed on a mobile screen, executed by LENKER Consulting for the company EVA Medtec. Example of web design created with cross-device responsiveness in mind, executed by LENKER Consulting for the company EVA Medtec. An example of mobile responsive web design and development, executed by LENKER Consulting for the company EVA Medtec.
Web design and development example excerpt, executed by LENKER Consulting for the company EVA Medtec.
NPI
created a new market category
Seed
successful early round funding
$100k
sales generated in soft launch

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