Interactive Marketing

• The era of print advertising, promotion and marketing dominated from the 17th century to the early-mid 20th century.
• The era dominated by radio stretched from the early 1920s to the mid 1950s.
• The era dominated by television spaned from the mid 1940s until the late 1990s.
• The era dominated by advertising, marketing and promotion on the Internet—IS NOW.

Search Engine Optimization (SEO)
How findable are you online? While it may be easy for those already familiar with you to dial right into your online resources, the only chance you have at getting on the first page of a Google search results list is that you, a) optimize your content to be as search engine friendly as possible, and b) make sure that the right websites are linking back to you.

I'll be your partner in discerning the best way to address these two areas and move forward to the best success you've ever experienced onilne.

Pay Per Click (PPC)
Everyone knows that there are two ways to show up on the first screen of a search engine's results list. You can earn your way onto that screen or you can buy your way onto that screen.

While in the long run it is much more cost effective to earn your way onto that screen by carefully crafting your content, there are times when it is also appropriate to leverage paid search—or pay-per-click (PPC), as it is otherwise known.

When PPC needs to be part of your interactive marketing strategy, I'll help you bid on keywords and phrases that will target the types of people that you really want to attract. What's more, I'll help you craft online resources that have stopping power once people arrive there so that you don't just pay-per-click, but benefit-per-click.

Affiliate & Banner-Ad Marketing
There are three fundamental components to advertising: an ad, an audience and a mechanism for connecting the two. In the interactive space, the mechanisms for connecting your ads with your audiences are publishers of other interactive resources that target those same audiences. Today there are several companies online that will broker your ad placement with these publishers.

I'll help you identify the best brokers to work with and then craft the types of ads that are most likely to succeed with your audiences.

Social Media Marketing
One of the criteria that we use to determine the strength and viability of your content is the degree to which it is likely to "go viral." When your content is packaged so that members of Facebook, Linked-In and other social networks—when so inspired—can easily grab a link to it and pass it on, social media marketing (SMM) becomes an important component of your integrated marketing strategy. What's more, there are few ways to get as complete of a demo-/psycho-graphic picture than by targeting audiences on social networks.

I'll help you understand the many benefits to SMM, explore the best strategies to help your content go viral and then craft effective content  that will help you make a serious impact in the social medium.

Email Marketing
If our mission¹ is to get the right information to the right people at the right times so that they can take the right actions, then it's not difficult to see why most email marketing campaigns fail. When you send the wrong information to the wrong people at the wrong times, the only action they will take is to add you to their spam filter list.

There is, however, a proper role for email marketing when entered into thoughtfully and executed intelligently. Together we can discover the best strategy for your unique situation and needs that not only gets your audiences to "double opt in" to your mailing list, but also gets them to anticipate and look forward to hearing from you.

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¹see Communications Strategy and Content Crafting