 What does it mean for information to be "right?" Think of it like an information sandwich, which you prepare for an audience to consume. For the information to be right it must both taste right and sit right (be easy to digest). The key is to know what your audience likes and be able to find the appropriate quantity, quality, relevance and clarity1 that makes your online messages inspiring to them.
Having trouble finding the perfect recipe? I'll help you figure out what we should be cookin' in your information kitchen and how we should be cookin' it. The result will be interactive multimedia that attracts, informs and invokes your audiences.
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1H. Paul Grice, Maxims of Helpful Information |